Loblaw's & Great Canadian Superstores Make it Official

This morning we received the letter we have been waiting for. Loblaw's made their position on the sale of shark fin products official. Now, Oceanic Defence was not alone in this campaign. It was originally started by Rob Stewart (Sharkwater) and 1000's of other concerned citizens. This just shows you what can happen when one becomes many and many raise their voices

Dear Jeff Shaw,

Thank you for taking the time to email us as we always appreciate hearing from our customers.

At Loblaw Companies, we strive to offer our customers excellence in customer service alongside offering superior products.

As a company, we are committed to providing our consumers with a wide range of high quality, safe foods that are produced, manufactured and sourced responsibly. We serve a wide range of customers, and are proud of our ability to offer a large variety of choices to meet their expectations.

We have taken steps which we feel support our commitment for responsibly raised and caught fish and seafood products, including a partnership with the Marine Stewardship Council (MSC). We are in the process of reviewing our policies regarding the sale of critical seafood species and are currently developing a future sustainable fishing policy. The shark fin soup product was a new, limited time item for Loblaw available only in select stores. We appreciate the sensitivities around the item that were brought to our attention, and upon close and immediate review we have now removed it from our shelves directly and the item will no longer be featured in our flyers.

As we value our customer feedback, we hope that we have addressed your concerns today and look forward to continuing to serve you.

Kindest regards,


Catherine S.
Sr. Customer Relations Representative
Loblaw Companies
1-800-296-2332